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The keys to the digitalization of the pharmaceutical sector

The keys to the digitalization of the pharmaceutical sector

During these last years, the digitalization has been an unstoppable phenomenon at all levels. Consumers are increasingly connected and want to use the new channels to communicate with brands. Digital transformation has ceased to be an option to become a necessity, even for companies belonging to the pharmaceutical sector.

The pharmaceutical sector is one of the most reluctant to new technologies, as it is subject to strict legislation. When dealing with such a sensitive issue as people's health, pharmaceutical companies tend to be especially cautious when it comes to implementing innovations and "experiments". But as the online is integrated into the lives of people, we see that digital transformation has much to contribute to the world of health.

Some keys to the success of the digital transformation are the following:

Simplicity. The tools must be intuitive and with functionalities adapted to the interest and behaviour of the clients.
Personalization. It should be possible to capture more data and enrich it with internal and external sources, in order to generate experiences based on all these data and needs.
Intelligence. The users demand that the companies know them and anticipate their needs. This is possible thanks to data analysis and a digital architecture with components that suggest action proposals and allow decision making in real time.
Attractive design. This is achieved through good design within an interactive environment with new digital services focused on the user.
Innovation. It is advisable to be aware of new products and services that are more focused on the needs of customers and consumers.

However, digitization is not an exclusive process for the consumer. Another way to digitize your company is by innovating and using the technology available within the company itself, for example in the purchase and sale channels. An example of this would be to access ebuyfarma, the first marketplace among professionals in the pharmaceutical sector, which connects directly to the main pharmaceutical laboratories with thousands of pharmacy offices. One more opportunity to digitize your pharmacy, without risks or initial costs.

Register if you haven’t done it alread and start enjoying all its advantages.

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Friday, 18 October 2019

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