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The digital pharmacy is here

The digital pharmacy is here

In 2016, only 22% of pharmacies had a website. With the digitalization of pharmacies, in addition to offering relevant and educational content, it also offers better information about products, promotions and offers.

A website of a pharmacy office is sorted by categories and brands. Through an extensive portfolio of OTC, sanitary, health and beauty, the client can quickly find their products in an easy, safe and attractive way.

Now pharmacies have a wider field to communicate various health recommendations, depending on the season of the year. For example: now a digital pharmacy can provide quality and accurate information on health advice and the correct use of the products; as well as can offer advice on hair care, skin and pharmaceutical curiosities.

That is, the clear objective: to improve the relationship with the customer while facilitating the purchase process. With this you are giving added value to your client because, in addition to buying, you also take free advice accredited by a pharmaceutical professional.

The digital transformation is enabling bidirectional empowerment, in which both the pharmacy and the client have better communication. All thanks to the use of new technologies and the change of mentality necessary to advance in an increasingly digital society.

The digital presence of pharmacies is gaining strength, although not all meet basic SEO requirements to obtain a better competitive advantage. Every six of ten pharmacies that have a website, are not indexed in Google and have a poor performance in terms of efficient communication with laboratories. Losing offers and advantageous promotions that could have with the use of a website developed by professionals to facilitate all the work with just one click.

What is also very important is to control sales; that is, you have to keep good inventory control.

The changes in the digital sector are constant and require continuous training by professionals in the pharmaceutical sector, in order to be able to adapt to all the innovations that arise.

How can you adapt your pharmacy to the digital needs of your healthcare clients?

It is necessary to get a Pharmacy 3.0 adapted to the needs of today's patients and to be aware of the new digital trends in pharmacy. If you need more information about it, contact us without obligation. The digital pharmacy is here.

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Tuesday, 26 May 2020

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