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Pharmaceutical digitization: an opportunity for the pharmacy

Pharmaceutical digitization: an opportunity for the pharmacy

Pharmacies continue to make progress towards digitalization, both in their relations with the patient and internal management. In an increasingly competitive market, where you can play with prices, promotions, packs, etc ... it's time to break into the online medium and take advantage of the opportunities it offers. It is important to point out that the digitalization in the pharmacy should not be considered a difficulty, but an opportunity.

The first thing that the digitalization of the pharmacy brings is recognition. Pharmacies already operate in the online framework and design their own marketing plans with the aim of creating a name and reputation on the Internet. In addition, it is increasingly common to see the presence of pharmaceutical companies in the main social networks. In the same way, pharmacies share with their followers the latest promotions, their schedules and guards, the promotions of their online store...

The digitalization not only increases your sales, but also allows a greater knowledge of the customers and the competition. Through digitization we can easily know customer data such as age, gender, geographical area and interests, which can be a competitive advantage. It is also useful to study and know the competition, because we can know the promotions they offer, their policy of shipments and returns, products and services offered...

As you see, the incorporation of the technology into the pharmaceutical framework supposes great advantages both for pharmacies and for suppliers to pharmacies (laboratories, suppliers, etc.). In the same way, we must not forget that bringing these technological solutions to the digital world increases access to patients and, of course, improves our quality of life and that of our patients.

Our online platform, ebuyfarma, puts at your disposal the necessary tools to sell online successfully in a simple direct and secure way. In addition, it is an opportunity for pharmacies to purchase products at a lower price, and can improve their profit margin.

Do not hesitate to contact us if you need more information about it.

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The keys to the digitalization of the pharmaceutical sector

The keys to the digitalization of the pharmaceutical sector

During these last years, the digitalization has been an unstoppable phenomenon at all levels. Consumers are increasingly connected and want to use the new channels to communicate with brands. Digital transformation has ceased to be an option to become a necessity, even for companies belonging to the pharmaceutical sector.

The pharmaceutical sector is one of the most reluctant to new technologies, as it is subject to strict legislation. When dealing with such a sensitive issue as people's health, pharmaceutical companies tend to be especially cautious when it comes to implementing innovations and "experiments". But as the online is integrated into the lives of people, we see that digital transformation has much to contribute to the world of health.

Some keys to the success of the digital transformation are the following:

Simplicity. The tools must be intuitive and with functionalities adapted to the interest and behaviour of the clients.
Personalization. It should be possible to capture more data and enrich it with internal and external sources, in order to generate experiences based on all these data and needs.
Intelligence. The users demand that the companies know them and anticipate their needs. This is possible thanks to data analysis and a digital architecture with components that suggest action proposals and allow decision making in real time.
Attractive design. This is achieved through good design within an interactive environment with new digital services focused on the user.
Innovation. It is advisable to be aware of new products and services that are more focused on the needs of customers and consumers.

However, digitization is not an exclusive process for the consumer. Another way to digitize your company is by innovating and using the technology available within the company itself, for example in the purchase and sale channels. An example of this would be to access ebuyfarma, the first marketplace among professionals in the pharmaceutical sector, which connects directly to the main pharmaceutical laboratories with thousands of pharmacy offices. One more opportunity to digitize your pharmacy, without risks or initial costs.

Register if you haven’t done it alread and start enjoying all its advantages.

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Ecological products: an opportunity for pharmacies

Ecological products: an opportunity for pharmacies

Every day more importance is given to products of natural, ecological, biological and organic origin. Unlike products that come from conventional agriculture, organic foods are of higher quality, which gives them a better taste and are much more nutritious. They are also healthier since they reduce the intake of chemical agents and toxic metals such as lead or mercury. In the case of organic cosmetics, these products do not contain in their formulation silicones, parabens, mineral oils and many other chemical synthesis compounds.

This type of cosmetics sweeps away little by little in society and the figures of its consumption are growing exponentially in Europe. And for good reason, because their ingredients are no longer the chemicals created in laboratories that end up harming our body, they protect us much better, and it shows the difference. The benefits of these vegetable cosmetics are several. For starters, we can forget about chemical components, and artificial additives, do not contain synthetic flavors or artificial perfumes, also because of the affinity of their components with our skin tend to adore better adhesion, and its effects are less aggressive and softer than industrial cosmetics . Their formulas do not contain paraffins or petroleum products.

If it were not enough, these types of products are not tested on animals, and they move away from their mistreatment. The main ingredients of these products come from plants and vegetables and follow an ecological ethic that strives to preserve the environment.

In ebuyfarma you can find organic food and cosmetic products, corresponding to Laboratorios Almond. Under its different trademarks, Almond Laboratories opt for a high-quality organic diet by making 100% vegetable products suitable for vegetarians and vegans. They also offer organic cosmetics products.

Both the Almond laboratory and its Naturgreen products have the certificate that accredits all their products are organic or BIO according to European regulations. This certificate has been granted by the competent body in the Murcia region CAERM (Control of Organic Farming Council of Organic Agriculture of the Region of Murcia). All Naturgreen products marketed as BIO products carry the European logo that accredits it as such.

Undoubtedly, the consumption of organic products will continue to increase during the coming years. Offering products such as those from Laboratorios Almond, you can boost the segment of organic food and cosmetics within your parapharmacy and offer your customers a quality product with all the guarantees.

Take a look at the category "organic products" of ebuyfarma and do not miss this opportunity for your pharmacy.

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Pharmacists as influencers in health

Pharmacists as influencers in health

The term influencer refers to an opinion leader for a particular group or on a specific topic. In social networks this term is very common, and influencers are considered those whose profiles in social networks have many followers and whose opinions or comments are relevant to the people who follow them.

Now, although the number of followers is in some way relevant to consider a person influencer, it should be noted that it is not always the most important, since after all, it is more important the true power of influence that has about the people that the number of followers.

That's where the role of health professionals comes in. Maybe the profile of your pharmacy in the different social networks doesn’t have millions of followers, but the fact of being managed by health professionals, makes it easier for the messages you share through them to have more influence than if someone else did it. Do not be a health professional.

The role of health professionals in social networks is important, as they can contribute favourably to spreading the importance of health, to have a closer relationship with the patient and to raise awareness about pathologies, among other actions.

The fields of action that a health professional can have as influencers are, for example, endorse content, campaigns or social actions and give greater credibility to events and activities related to health.

However, even if health professionals are more credible, it is not advisable to underestimate the role that other types of people may have, such as public and patient persons. These constitute a key factor to give impulse to certain health initiatives, such as: normalizing pathologies, demanding greater social attention towards a certain disease, guiding other patients in the control of their symptoms, etc.

Someone who has a lot of followers can help remarkably if they collaborate with patient associations, patient groups or support groups, among others. In this way they manage to give greater visibility to campaigns and projects, promote social days, be the visible and real part of a disease if they themselves have suffered it, spread news and news of interest...

As you have seen, both profiles of influencers can be useful in the dissemination and impact of health-related issues, even if health professionals are more truthful. That is why we encourage you to use social media to spread your knowledge about health. We are convinced that this creation of content by your pharmacy will be well valued by users and will help you to improve the brand image of it and a better positioning.

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Digitizing pharmacies: Are we on the right track?

Digitizing pharmacies: Are we on the right track?

Digitalization or digital transformation of pharmacies is something that is already happening and, although this sector is lagging behind, it will soon accelerate its pace so as not to lose its position. 

In 2016 only 1.4% of pharmacies in Spain were homologated for the sale of APS (advertising pharmaceutical specialties), but only 22% had a website.

This makes us think, are the customers of the pharmacies really buying in online pharmacies? Is there a demand? Aware that the clientele is very variable, and that a user is more advanced than another in the communication and information technologies, I would say yes. It's worth it, as a Web page is not positioned overnight, it takes time. It is better to start now and work on it because, whether we want it or not, this is the future of pharmacies. Although we must take into account that, within the normative framework, only the online sale of non-prescription drugs and para-pharmacy products is allowed.

On the other hand, thanks to the data collected from the customer, Big data offers a unique competitive advantage. This "massive” information allows pharmacies and supliers to improve services and products by studying the behavior of customers online by data mining. That is to say, it allows to discover patterns in large volumes of data sets, suporting the decisions making.

What does the client demand from a pharmacy?

The client of an online pharmacy demands trust, attention, closeness and help in the solution of their problems. Exactly the same thing you've always demanded of your pharmacist and your team.

However, do not forget that the multi-channels support customers, because they can choose the way they want to use to get what they want in the pharmacy, either move to the physical pharmacy or buy online.

In addition, the pharmacy digitization is supporting bi-directional empowerment, both for the client and for the pharmacy. All thanks to the intensive use of new technologies together with an obvious change of mind-set. Of course, this does not take into account the great benefits obtained by pharmacies with laboratories, who offer their products without intermediaries. This translates to better offers for your customers, as long as you use the right Market Place.

It sounds great, but can a customer be loyal online?

Absolutely, regardless of the channel you choose your client to interact with, you should provide the best pharmaceutical care possible. That's the key to getting your customers ' loyalty.

On the other hand, pharmacists should pay attention to legislative developments, but in what the legal framework changes, online pharmacies can follow several online techniques that can help them to make their brand known, such as webinars or online workshops on the use of their Products of para-pharmacy, as well as the generation of contents management. This is why the pharmacy should have a blog where they can provide relevant information about Para-pharmacy products or alternative remedies, as well as make available to their customers online hair, skin and nail care products as well as curiosities and Pharmaceutical News. The content is the king, don't forget it.

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